Welcome to Dance Julie Holland: A New Chapter for Our Dance Family
As many of you know, our dance journey began in August 2013 with the launch of Dance Buckingham. What started as a small, keen group of adults eager to learn Ballroom and Latin dance has grown into something truly special over the years. From our first steps together in Buckingham to the exciting expansion into Towcester, it’s been an incredible experience to watch our dance community flourish.
But as our family has grown, so too has our vision for the future. That’s why we’re thrilled to announce the rebranding of our business to Dance Julie Holland — a name that better reflects who we are today and where we’re headed.
The Journey from Buckingham to Towcester
When we started in Buckingham over a decade ago, our focus was on creating a welcoming space for adults to discover the joy of dance. Over the years, we’ve helped countless students master the graceful steps of Ballroom and Latin dance. The classes have always been about more than just learning dance moves—they’re about building confidence, forming friendships, and enjoying the pure fun of dancing.
An important part of the Dance Buckingham story are those who have attended private lessons regularly over the years in Shutlanger. These private sessions have been a special part of our offering, providing personalised guidance helping individuals and couples learn the finer points of dance in a lovely rural village hall. Many relationships have been formed there with so many loyal clients. And, it’s here that we also help couples prepare for life’s most cherished moments, from weddings to special events.
In October 2023, we took a significant step forward by launching a beginners' class in Towcester. The response was overwhelming! We quickly realised that the people of Towcester were just as eager to embrace dance as those in Buckingham. By January 2024, we were already adding a second beginners' class to meet the growing demand. It was clear that our dance family was expanding, and we needed a brand that could grow with us.
Why the Name Change?
As our community has expanded beyond the borders of Buckingham, it became clear that the name Dance Buckingham no longer fully captured the scope of what we do. We’ve grown into a multi-location business with classes in both Buckingham and Towcester, as well as offering private lessons and wedding choreography in Shutlanger.
The name Dance Julie Holland is not just about a rebrand; it’s about embracing our evolution. It’s a reflection of the community we’ve built together—a community that spans different towns and includes everyone who has shared in the joy of dance with us. The new name also honours the personal connection and commitment that I, Julie Holland, have to each and every one of our dancers. It represents our inclusive dance family and points toward the future as we continue to grow and share the joy of dance with even more people.
It’s been important to retain the Dance Buckingham brand as well as the Towcester connection, so you’ll see that we are keeping those in the new branding. With an overarching umbrella brand of Dance Julie Holland, we’ll also include the local brands of Dance Buckingham and Dance Towcester with their own individual logos and website access. More of that in the coming days.
What’s Next for Dance Julie Holland?
As we move forward under our new name, our commitment to providing high-quality dance instruction in a friendly and supportive environment remains stronger than ever. We’re excited about the future and have plans to expand our offerings in Towcester while continuing to build on the success of Dance Buckingham and our private lessons in Shutlanger.
Whether you’re a long-time member of our Buckingham classes, one of the new faces in Towcester, or a regular attendee of our private sessions in Shutlanger, you’re an important part of the Dance Julie Holland family. We’re here to help you learn, grow, and enjoy every step along the way.
Thank You for Being Part of Our Journey
Teaching adults how to dance over the past few years has been an incredibly rewarding experience, and it’s all thanks to the amazing people who have joined us along the way. It would not have been possible without the unfailing support specifically of Paul and Juliet and the countless other volunteers such as Dave and Andrew who come and give time freely on a weekly basis. And there have been so many of you who have helped over the years. We’re grateful for your support, your enthusiasm, and your dedication to making Dance Julie Holland what it is today.
As we embark on this new chapter, we invite you to continue dancing with us, exploring new rhythms, and making even more memories together.
Thank you for being a part of our story. Here’s to many more years of dancing, laughter, and community at Dance Julie Holland! 💃🕺
Wonderful news to hear such quality tuition expand and extend. Have loved my own dance journey over the past 18 months and that’s down to the relaxed, professional and dedicated way in which you teach Julie. Giving more budding dancers a chance to experience that, can only be a great thing. Sincere thanks to you and your small dedicated team. From one of your dedicated followers!